Categories

Your work is judged on creativity and what you apparently had to work with,
not against the other entrants in the category. A 2-color and a 4-color brochure
in the same category are not compared to each other. A small company is not compared to a Fortune 50 entrant in the same category. There can be multiple winners in a given category.

Advertising

  • 1. Direct Mail Piece
  • 2. Door Hanger
  • 3. Flier
  • 4. Magazine
  • 5. Newspaper
  • 6. Outdoor
  • 7. Point of Purchase
  • 8. Trade Show Exhibit
  • 9. Radio PSA
  • 10. Radio Spot
  • 11. Television PSA
  • 12. Televistion Spot
  • 13. Web
  • 14. E-mail Blast
  • 15. Ad Campaign $125
    (3 of any media or combination)
  • 16. Other______

Public Relations/Communications
(provide materials and/or explanation if necessary)
(entry fee for categories 79-89 is $125)

  • 79. Communication Plan
  • 80. Communication Campaign
  • 81. Corporate Social Responsibility Program
  • 82. Crisis Communication Response
  • 83. Community Relations
  • 84. Employee Relations
  • 85. PR Campaign
  • 86. Product Launch
  • 87. Social Media
  • 88. Special Event
  • 89. Other______

Publications

  • 17. Annual Report
  • 18. Benefits
  • 19. Book
  • 20. Brochure
  • 21. Catalog
  • 22. Handbook
  • 23. Magazine
  • 24. Manual
  • 25. Newsletter
  • 26. Program Guide
  • 27. Other______

Media Relations

  • 90. Media Response
  • 91. Magazine Placement
  • 92. Newspaper Placement
  • 93. Online Placement
  • 94. Radio Placement
  • 95. Television Placement
  • 96. Publicity Campaign $125
  • 97. Other______

Marketing Collateral/Branding

  • 28. Calendar
  • 29. E-mail
  • 30. Holiday Card
  • 31. Invitation
  • 32. Media Kit
  • 33. Postcard
  • 34. Poster
  • 35. Specialty Item
  • 36. T-Shirt
  • 37. Other______

Electronic Media

  • 98. Social Media Site
  • 99. Web Site Overall
  • 100. Web Site Home Page
  • 101. Web Animation
  • 102. Web Interactive Capabilities
  • 103. Web Multimedia Games, Contests, Presentations
  • 104. Intranet
  • 105. Microsite
  • 106. Portal
  • 107. E-Commerce/Online Storefront
  • 108. Blog
  • 109. Podcast
  • 110. Streaming Video
  • 111. E-Newsletter
  • 112. E-Zine
  • 113. E-Annual Report
  • 114. CD Based Multi-Media $125
  • 115. DVD Based Multi-Media $125
  • 116. Web Based Multi-Media $125
  • 117. Web Based Training $125
  • 118. Viral Marketing
  • 119. Other_______

Design

  • 38. Publication Overall
  • 39. Publication Cover
  • 40. Publication Interior
  • 41. Business Card
  • 42. Holiday Card
  • 43. Illustration/Graphic Design
  • 44. Invitation
  • 45. Letterhead
  • 46. Logo
  • 47. Media Kit
  • 48. Packaging
  • 49. Postcard
  • 50. Poster
  • 51. Electronic Media
  • 52. Web Site Overall
  • 53. Web Site Home Page
  • 54. Web Site Interior
  • 55. Other______

Video

  • 120. Corporate Image
  • 121. Documentary
  • 122. Educational
  • 123. Entertainment
  • 124. Government
  • 125. Internal Communication
  • 126. Marketing (Product)
  • 127. Marketing (Service)
  • 128. Medical
  • 129. Non-Profit
  • 130. Public Relations
  • 131. Sales
  • 132. Training
  • 133. TV Program (Broadcast)
  • 134. TV Program (Cable)
  • 135. Other______

Photography

  • 56. Advertising
  • 57. Publication
  • 58. People/Portrait
  • 59. Other______

Audio

  • 136. Editorial
  • 137. Interview
  • 138. Original Music
  • 139. Podcast
  • 140. Program
  • 141. Radio Program
  • 142. Sports
  • 143. Other______

Writing

  • 60. Ad Copy
  • 61. Advertorial
  • 62. Publication Overall
  • 63. Publication Article
  • 64. Publication Column
  • 65. News Release
  • 66. Radio Script
  • 67. Speech
  • 68. Technical
  • 69. Video Script
  • 70. Web Copy
  • 71. Other______

Pro Bono
In recognition of the spirit of marketing and communication professionals, anyone who enters the Hermes Creative Awards is encouraged to enter their pro bono work without charge. Please include materials and a brief description of what you or your organization did for a non-profit. You should not have received any compensation. It is ok for the non-profit or others to have paid for hard costs such as materials. You will be judged on creativity and the extent of your effort.

  • 144. Pro Bono

Integrated Marketing
(provide materials and/or explanation if necessary)
(entry fee for categories 72-78 is $125)

  • 72. Integrated Marketing Materials
  • 73. Integrated Marketing Campaign
  • 74. Company Branding
  • 75. Product Branding
  • 76. Internal Campaign
  • 77. Event Marketing
  • 78. Other______
 

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