Worldwide Breast Cancer
TITLE:
Know Your Lemons Breast Health Education”
LOCATION:
Lewisville, Idaho
CATEGORY:
45. Illustration/Graphic Design
WEBSITE:
With all the breast cancer awareness efforts throughout the country, it can be difficult for a specific message or organization to stand out. Strong creative visuals are key to grabbing attention, and the “Know Your Lemons” campaign by Worldwide Breast Cancer has done just that—reaching 166 million in January alone.
The charity’s design-led approach removes the difficult communication barriers around breast cancer to inform more powerfully, setting a new standard for awareness on an impressively global scale. Who knew lemons could take the bitter topic of cancer and turn it into a sweet metaphor for saving lives?