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2018 Creative Competition

Hermes Creative Awards

HONORING THE MESSENGERS AND CREATORS OF TRADITIONAL AND EMERGING MEDIA
OPENS FEB. 1, 2019 | SEE 2018 WINNERS
About

WE ARE...

AN INTERNATIONAL COMPETITION
FOR CREATIVE PROFESSIONALS

involved in the concept, writing and design of traditional materials, marketing and communication programs, and emerging technologies.

Entries come from corporate marketing and communication departments, advertising agencies, PR firms,
graphic design shops, production companies, web and digital creators and freelancers.

The competition is set up with two hundred categories distributed under the headings: Print Media, Public Relations/Communications and Electronic/Social/Interactive Media. In addition to individual deliverables like advertising, publications, websites and videos, categories also include strategic campaigns and media placements.

The competition has grown to one of the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.
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About
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The Award.

The Hermes Creative Award is a majestic symbol of the ancient Greek messenger. In Greek mythology, Hermes is also the Olympian god of orators and wit, of literature and poets, and invention and commerce.

After more than a decade symbolizing excellence in marketing and communications, the Hermes messenger award has a revolutionary new look designed to reflect the rapidly evolving industry that it represents.

The sleek H with its intricately carved wings, is a modern, abstract piece of art recognizing the messenger’s role in creativity, design and technology.

The new award is the creation of Hermes’ design staff working with artists and craftsmen from Society Awards, the world’s foremost designer and fabricator of custom awards. Society Awards’ clients include the Golden Globes, Emmy’s, MTV, Academy of Country Music, The Voice and Dancing with the Stars.

With the new award, revamped website and updated categories, Hermes Creative Awards pays homage to its past, while better recognizing the skills and technology of a new generation of marketing and communication professionals.

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Sponsored By

Sponsored By.

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.

The foundation for AMCP was established in 1994 by a group of professionals involved in competitions for several of the national and international trade organizations. The goal of the group was to provide an inexpensive, independent competition on an international level that would be fair, respected and open to everyone.

As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. Hermes entrants are not charged entry fees to enter work they produced pro bono and in January are given free entry into the Communitas Awards, AMCP’s community service recognition program.

Sponsored By
Entry Info

ENTRY INFORMATION

ENTRIES

Entering online is quick and easy. After registration, you will be routed through a multi-stage entry system. If your entry has a URL, you will be given a chance to enter the address after choosing a category. If you need to upload a file, you will be prompted to do so after checkout. You can abandon and return to the entry system at any time without losing any of your work.

Since each entry is judged on its own merits, in most cases, no accompanying materials or explanations are necessary. For categories involving Campaigns or Strategic Programs, you need to upload your work product and a brief overview of what you did. An entry fee is required for each category in which an entry is submitted.

Each entry will have a box for permission to display the entry file in the winners list, gallery and social media. If permission is not granted, the file or link will only be seen by the judges.

Winners of the 2018 Hermes Creative Awards will be announced by the end of May.

ELIGIBILITY

The competition is open to all individuals, companies and organizations involved in producing any kind of marketing and communication materials for external or internal audiences. To be eligible, an entry must have been produced after January 1, 2016 (a 2-year window).

ENTRY FEES

Entry fee is $85 for each submission or $175 for each entry that is a campaign or plan. If a piece is entered in more than one category, please enclose an additional entry fee for each time it is entered. AMCP does not charge for entries produced pro bono for outside nonprofits.

PRO BONO ENTRIES

AMCP recognizes the talents and generosity of the creative community and does not charge for entries produced pro bono for outside nonprofits. Only entrants who enter a regular piece in the competition are eligible to enter pro bono work at no cost. This is a perk for those who help defray costs of overhead, mailings, judging etc.

You can have up to five pro bono clients. Multiple pieces count as one entry. You can however have an unlimited number of pro bono clients. You should not have received any compensation. It is ok for the nonprofit or others to have paid for hard costs such as materials. You will be judged on creativity and the extent of your effort.

If you want to submit pro bono work only, you must pay the regular entry fees.

CATEGORIES

Categories are divided into Print Media, Public Relations/Communications and Electronic/Social/Interactive Media.

JUDGING

Now in its third decade, AMCP has earned a reputation for accuracy, fairness and credibility. A look at the list of winners is a who’s who of the creative industry. It takes about eight weeks of judging, eight hours a day, to review all of the work that is submitted in each competition. Judges are senior-level, experienced professionals residing in the Dallas or Washington D.C. areas. They are free-lancers or own their own businesses. They are selected based on experience and availability.

Entries are judged at random and not directly compared to other entries in their category. Work is judged on creativity and what you apparently had to work with. A 2-color and a 4-color brochure in the same category are not compared to each other. A small company is not compared to a Fortune 500 entrant in the same category. There can be multiple winners or no winners in any given category. Utilizing a consensus judging system, the judges verbalize their criticisms, compliments etc. and then agree on a score. Entries receiving scores between 90-100 points are Platinum Winners. Entries with 80-89 points are Gold Winners. Entries scoring from 70-79 receive Honorable Mention recognition.

Entry Info
Categories

CATEGORIES

Entries are judged at random. Your work is judged on creativity and what you apparently had to work with, not against the other entrants in the category. A 2-color and a 4-color brochure in the same category are not compared to each other. A small company is not compared to a Fortune 500 entrant in the same category. There can be multiple winners in a given category.

PRINT MEDIA

ADVERTISING
MARKETING
WRITING

PR / COMMUNICATIONS

STRATEGIC PROGRAMS
MEDIA RELATIONS
PUBLICITY CAMPAIGNS

ELECTRONIC MEDIA

WEBSITES
AUDIO + VIDEO
INTERACTIVE + SOCIAL MEDIA

New Hermes Award

SOME FUN FACTS

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry.

20

Years

200

Entries

100

Countries

250

Donations

Categories
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WINNERS GALLERY

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