Piper & Gold Public Relations
TITLE:
LOCATION:
Lansing, MI
CATEGORY:
Public Relations/Communications | Strategic Programs | 80c. Social Marketing Campaign ($175)
WEBSITE:
As the nation’s third-largest producer of apples, there are more than 11.3 million apple trees covering 35,500 acres on 825 family-run farms in Michigan. The Michigan Apple Committee represents the growers of Michigan. Merging nature with order, the 2019 campaign focused on growth. Growth for the industry, growers, varieties, and for the stories each apple represents. The Growth campaign dug into apple statistics, highlighting the patterns in the apple industry, while remaining entertaining and relevant, growing overall fans across each social platform and driving sales through science for Michigan Apples.
Check out Piper & Gold Public Relations’ project below!