SMASH: Launching a Nuclear Adventure

In August 2019, Impression 5 opened a new interactive exhibit inspired by the Facility for Rare Isotope Beams at Michigan State University. SMASH: A Nuclear Adventure was designed to encourage hands-on exploration by children and families of the wonders of nuclear science, allowing them to discover the building blocks of the universe in meaningful, relevant ways and break down barriers that exist in access to STEM education. Piper & Gold was hired to produce the grand opening media event to increase the visibility of Impression 5 with key donors and stakeholders, as well as Michigan education markets. The event showcased the 1,500-square-foot interactive exhibit that provided a dynamic space for children and families to explore nuclear science. The project was a culmination of investments from multiple organizations in greater Lansing and served as an example of what the community can accomplish when it comes together. We wanted to leverage the multiple organizations involved with the exhibit to accomplish our goal of building stronger relationships with the exhibit sponsors and increasing attendance at the science center. But we wanted to do more than that … we wanted to create an experience as unique and exciting as the exhibit itself.