Word Glue: Find Your Million-Dollar Brand Name

Naming used to be easy. Now 543,000 businesses are launched every month. Coca-Cola has a $2 billion global marketing budget. 90% of the world’s data has been created in the last two years. Even underpants act like billboards.

We are suffering from infobesity. In the attention economy, a bad name is costly. But a good brand name will do the heavy lifting, day after day after day.

“A good name is the best insurance for long-term success.”
– Al Ries and Jack Trout

“The right brand name is worth millions.”
– Rachael O’Meara, Senior Account Manager Google

Word Glue-Find Your Million-Dollar Brand Name makes the principles and practices of naming simple. Written over three-years, name whisperer Louise Karch gives professionals a naming tool kit. Three user-friendly sections keep it agile:
Pow! – Naming Principles
Pop – Naming Practices
Pro – Naming for Prosperity

‘Pow’ provides seven key naming principles and the Q12 strategic brand questions which lay a foundation for successful naming. ‘Pop’ invites you to simply ‘flip, tip and dip’. Flip through the proven naming methods, find a naming tip you like, dip in and name-storm. ‘Pro’ ensures you choose, test, protect and trademark your name.

A bonus brand road map guides designers to bring your unique name to life. A rich resource section provides top marketing books and virtual tools to level up. No author has written a naming book quite this way. It’s practical, fast and even funny.

To check out Word Glue’s full campaign, visit here.