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18th Annual Creative Competition

Hermes Creative Awards

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About

INTERNATIONAL COMPETITION
FOR CREATIVE PROFESSIONALS

Hermes Creative Awards honors the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms.

Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.

Hermes Creative Awards is one of the oldest and largest creative competitions in the world. Winners range in size from individuals to media conglomerates, and Fortune 500 companies.

18th Annual
About
award

The Award.

The Hermes Creative Award statuette is a majestic symbol of the ancient Greek messenger who, according to myth, was the Olympian god of literature, orators and poets.

The sleek H with its intricately carved wings, the Hermes Creative Award statuette is a contemporary, abstract piece of art recognizing the messenger’s role in creativity, design, and technology.

The award is the creation of Hermes’ design staff working with artists and craftsmen from Society Awards, the world’s foremost designer and fabricator of custom awards. Society Awards’ clients include the Golden Globes, Emmy’s, MTV, Academy of Country Music, YouTube, The Voice, and Dancing with the Stars.

award
Sponsored By

Sponsored By.

The competition is administered by the Association of Marketing and Communication Professionals.

Established in 1995, AMCP is one of the largest and oldest, third-party evaluators of creative work in the world. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable endeavors. Hermes entrants are not charged entry fees for their pro bono work and in January are given free entry into the Communitas Awards, AMCP’s community service recognition program.

Sponsored By
Entry Info

ENTRY INFORMATION

ENTRIES

Entering online is quick and easy. After registration, you will be routed through a multi-stage entry system. If your entry has a URL, you will be given a chance to enter the address after choosing a category. If you need to upload a file, you will be prompted to do so after checkout. Every time you advance a page in the system your information is automatically saved. As a result, you can abandon and return to the entry system without losing any of your work.

Since each entry is judged on its own merit, in most cases, no accompanying materials or explanations are necessary. For categories involving Campaigns or Strategic Programs, you need to upload your work product and a brief overview of what you did. An entry fee is required for each category in which an entry is submitted.

Each entry will have a box for permission to display the entry file in the winners’ list, gallery, and social media. If permission is not granted, the file or link will only be seen by the judges.

ELIGIBILITY

The competition is open to all individuals, companies, and organizations involved in producing any kind of marketing and communication materials for external or internal audiences. To be eligible, an entry must have been produced after January 1, 2022 (a 2-year window).

ENTRY FEES

The entry fee is $125 for each submission or $195 for each campaign or plan entry. If a piece is entered in more than one category, please enclose an additional entry fee for each time it is entered.

PRO BONO ENTRIES

AMCP recognizes the talents and generosity of the creative community. Entrants who submit a paid entry in the competition are eligible to enter pro bono work at no cost. This is a perk for those who help defray costs of overhead, mailings, judging etc.

Hermes entrants are also given free entry each January into the Communitas Awards, AMCP’s community service recognition program. communitasawards.com

You can have up to five pro bono clients (5 nominations). Multiple projects for the same client should be submitted as one entry. You should not have received any compensation. It is ok for the nonprofit or others to have paid for hard costs such as materials. You will be judged on creativity and the extent of your effort.

If you want to submit pro bono work only, you must enter it into a paid category before submitting it into the Pro Bono category at no cost.

CATEGORIES

Categories are divided into Print Media, Public Relations/Communications and Electronic/Social/Interactive Media.

JUDGING

Now in its fourth decade, AMCP has earned a reputation for accuracy, fairness, and credibility. A look at the list of winners is a who’s who of the creative industry. It takes about eight weeks of judging, eight hours a day, to review all the work that is submitted in each competition. Judges are senior-level, experienced professionals. They are freelancers or own their own businesses. They are selected based on experience and availability.

Entries are judged at random and not directly compared to other entries in their category. Work is judged on creativity and the judge’s perception of what you had to work with. A 2-color and a 4-color brochure in the same category are not compared to each other. A small company is not compared to a Fortune 500 entrant in the same category. There can be multiple winners or no winners in any given category. Utilizing a consensus judging system, the judges verbalize their criticisms, compliments, etc., and then agree on a score. Entries receiving scores between 90-100 points are Platinum Winners. Entries with 80-89 points are Gold Winners. Entries scoring from 70-79 receive Honorable Mention recognition.

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Entry Info
Categories

CATEGORIES

Entries are judged at random. Your work is judged on creativity and what you apparently had to work with, not against the other entrants in the category. A 2-color and a 4-color brochure in the same category are not compared to each other. A small company is not compared to a Fortune 500 entrant in the same category. There can be multiple winners in a given category.

New to this year are Achievement categories. Hermes categories are designed to recognize recently completed, specific projects. However, over the years, we have been asked to recognize individuals and teams for their body of work.

PRINT MEDIA

ADVERTISING
MARKETING
WRITING

PR / COMMUNICATIONS

STRATEGIC PROGRAMS
MEDIA RELATIONS
PUBLICITY CAMPAIGNS

ELECTRONIC MEDIA

WEBSITES
AUDIO + VIDEO
INTERACTIVE + SOCIAL MEDIA

SEE FULL LIST OF CATEGORIES
ENTER ONLINE NOW!

SOME FUN FACTS

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest, and most respected evaluators of creative work in the marketing and communication industry.

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Donations

Categories
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WINNERS GALLERY

The Japanese Art of the Cocktail
Distilled Spirits Council of the United States Inaugural Conference
Cardinal Cafe Campaign
Stanford Redwood City Campus on November 1, 2019. Photography by: Christine Baker
Four Seasons Resort Punta Mita Newspaper Feature
eFive Launch
Gruppo Carmeli
GROWTH: Growing Michigan Apples Social Marketing
Mobileye CES Trade Show Exhibit
Kick A** Poster
Setting Virtual Parameters Plays Pivotal Role in Creating Interest for Pre-Owned Inventory
Bandier Website Design
Cuisinart New Product Brochure 2020
Allegion Annual Report
The Key of Kappa Kappa Gamma: Winter 2019 Issue
NASA Tee
Spring at the Calile Hotel
LIFEWTR Series 7: Art through Technology
Off the Eaten Path
Conquering the Colorado
ASICS Runkeeper #DearShoes
SMASH: Launching a Nuclear Adventure
Haiti Takes Root
BBVA Music Sessions
Flame Painter
Word Glue: Find Your Million-Dollar Brand Name
Visit Philadelphia
Storm Brain
Sam Houston State University
Fidelity Investments
Georgia Ports Authority

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